Evidence-Based Human Performance & Wellbeing

About Carey Phoenix

When Success No Longer Feels Sustainable

Discover Our Story Meet Andrew Collins
20+ Years Healthcare & Coaching Experience
Evidence-Based Behavioural Science
Sustainable Human Performance
✦ The Origin & Philosophy

When Success No Longer Feels Sustainable

Most people don't seek coaching because they're lacking ambition.

They seek support because something that once worked no longer does.

Perhaps you're constantly busy but never feel caught up. Perhaps stress has become a permanent companion. Or perhaps you've achieved the goals you once set for yourself but find yourself wondering why fulfilment still feels out of reach.

Modern life has taught us to push harder, work longer and keep going at all costs. Yet despite our best efforts, many people find themselves exhausted, disconnected and struggling to maintain the balance needed to thrive.

The challenge isn't a lack of capability.

It's that very few of us have been taught how to sustain wellbeing and performance in a world that never seems to slow down.

This is where Carey Phoenix was born.

We believe lasting success isn't built through constant effort. It is built through purpose, recovery, resilience and the ability to adapt when life inevitably changes course.

The name Carey Phoenix reflects this philosophy.

Carey: Represents our commitment to supporting people with empathy, understanding and genuine care.

Phoenix: Symbolises transformation and neuroplasticity — the remarkable ability we all possess to learn, adapt and create new possibilities regardless of where we are today.

Because every setback contains the potential for growth.

Every challenge presents an opportunity to rise.

And every person has the capacity to become more than they believe possible.

Through coaching, workshops and performance programmes, we help individuals and organisations move from simply coping with life's demands to thriving through them.

Because success should never come at the expense of your wellbeing.

Discover A Different Way To Thrive
Andrew Collins - Founder & Coach
20+ Years Experience Health, Wellbeing & Behaviour Change
✦ Our Purpose & Guiding Principles

Our Mission & Our Vision

Our Mission

Helping People Move From Survival To Sustainable Success

Many people spend years operating in survival mode.

They become experts at managing responsibilities, meeting expectations and getting through each day. From the outside, everything may appear successful. On the inside, however, stress, exhaustion and uncertainty often tell a different story.

The reality is that wellbeing and performance cannot be separated:
• When energy is depleted, performance suffers.
• When purpose is unclear, motivation fades.
• When recovery is neglected, resilience eventually breaks down.

At Carey Phoenix, our mission is to help people reconnect these essential foundations.

Through coaching, workshops and The Elite Performance Programme™, we help individuals and organisations build healthier habits, strengthen resilience and create sustainable approaches to success.

Not through quick fixes or temporary motivation.

But through practical tools, meaningful reflection and lasting behaviour change.

Because thriving should not be reserved for a select few. It should be accessible to everyone.

Our Vision

Measuring Success By How Well People Can Thrive

We envision a future where success is measured not by how much people can endure, but by how well they can thrive.

A future where organisations recognise wellbeing as a performance strategy.

Where leaders understand the importance of recovery.

And where individuals feel empowered to pursue their goals without sacrificing their health, relationships or sense of purpose.

"Because the strongest foundations for success are not built on pressure. They are built on people."
Explore The Carey Phoenix Approach
Andrew Collins Keynote & Coaching
Executive Keynotes & Coaching Evidence-Based • 20+ Years Track Record
✦ Founder & Performance Coach

About Andrew Collins

Sometimes The Greatest Transformation Begins With A Setback

Few people plan for their lives to change overnight.

Yet adversity has a way of forcing us to question what truly matters.

For Andrew Collins, that moment came following a life-changing road traffic accident that left him facing not only physical recovery but also the challenge of rebuilding confidence, identity and purpose.

What followed wasn't simply rehabilitation.

It became a journey of understanding why some people emerge from adversity stronger, more resilient and more capable than before.

Through his own experiences, Andrew discovered that recovery is about more than healing the body. It is about learning how to adapt, grow and create new possibilities.

That journey sparked a deep fascination with human behaviour, wellbeing and performance.

Today, Andrew combines more than twenty years of experience supporting individuals across health and wellbeing with evidence-based coaching methodologies, behavioural science and lessons drawn from elite sport.

His work helps people overcome barriers, build resilience and achieve meaningful success without sacrificing what matters most.

Because real transformation doesn't happen when life is easy.

It happens when we learn how to respond when life becomes difficult.

✦ Methodologies & Capabilities

Qualifications, Expertise & Professional Development

Evidence-Based Coaching For Meaningful Change

Andrew brings together over two decades of experience supporting individuals across health, wellbeing and behaviour change.

His coaching approach integrates recognised coaching methodologies including GROW, Motivational Interviewing, Neuro-Linguistic Programming (NLP) and the COM-B Behaviour Change Model. These evidence-based approaches help individuals develop greater self-awareness, overcome barriers and create sustainable change aligned with their goals and values.

His areas of expertise include:

Health and Wellbeing Coaching
Life Coaching
Behaviour Change and Habit Formation
Resilience Development
Stress Management
Performance Coaching
Neuroplasticity and Personal Growth
Workplace Wellbeing
Leadership and Employee Development
Sustainable High Performance

Andrew is also the creator of The Elite Performance Programme™, which combines lessons from elite sport, behavioural science and workplace wellbeing to help individuals and organisations thrive under pressure without sacrificing wellbeing.

✦ Professional Standards

Accreditations & Professional Credentials

Committed To Professional Excellence

Andrew is committed to maintaining the highest standards of professional practice, continuous learning and evidence-based coaching.

His work is informed by recognised coaching frameworks, behavioural science, wellbeing research and ongoing professional development within the fields of human performance, resilience and workplace wellbeing.

As a trusted Health and Wellbeing Professional, Andrew continues to invest in expanding his knowledge and expertise to ensure clients benefit from practical, relevant and impactful coaching experiences.

His commitment to lifelong learning reflects a core belief at the heart of Carey Phoenix:

Growth is always possible.

No matter where you are today, change can happen when you are given the right support, the right environment and the confidence to take the next step forward.

Book A Discovery Call With Andrew